Merge Tag Mapper
By default, email addresses, product and order information are automatically sent to Mailchimp when a customer checks out in your Shopify store.
The merge tag mapper is designed to align Shopify data fields with Mailchimp; these are optional for configuration. For example, say you want to push the “billing country” field in Shopify to Mailchimp, this setting will do it. Custom meta fields are not currently supported and the mapping is from Shopify to Mailchimp, not Mailchimp to Shopify.
If you add new merge tags to Mailchimp and want to sync data over into previous subscribers, you would need to execute a force resync. This feature is available inside the ShopSync settings page.
If you have required merge tags set up in your Mailchimp audience, you will need to map Shopify API meta values to this tag (s). You can do so by using the merge tag mapper feature below with the available. As an alternative, you may disable any required field in your audience. If these values aren't set, data will not transfer at checkout or via newsletter forms.
As a best practice, we recommend disabling any required merge tag in Mailchimp.
Shopify meta fields |
Customer First Name |
Customer Last Name |
Customer Street |
Customer Street 2 |
Customer City |
Customer State |
Customer Postal Code |
Customer Country |
Customer Phone Number |
Customer Company |
Customer ID |
Customer Note |
Customer Order Total |
Customer Order Count |
Billing Street |
Billing Street 2 |
Billing City |
Billing State |
Billing Postal Code |
Billing Country |
Billing Company |
Shipping Street |
Shipping Street 2 |
Shipping City |
Shipping State |
Shipping Postal Code |
Shipping Country |
Shipping Company |
