Merge Tag Mapper

By default, email addresses, product and order information are automatically sent to Mailchimp when a customer checks out in your Shopify store.

The merge tag mapper is designed to align Shopify data fields with Mailchimp; these are optional for configuration. For example, say you want to push the “billing country” field in Shopify to Mailchimp, this setting will do it. Custom meta fields are not currently supported and the mapping is from Shopify to Mailchimp, not Mailchimp to Shopify.

Map Shopify data fields to Mailchimp merge tags

Syncing new merge tags

If you add new merge tags to Mailchimp and want to sync data over into previous subscribers, you would need to execute a force resync. This feature is available inside the ShopSync settings page.

Required Merge Tags in Mailchimp

If you have required merge tags set up in your Mailchimp audience, you will need to map Shopify API meta values to this tag (s). You can do so by using the merge tag mapper feature below with the available. As an alternative, you may disable any required field in your audience. If these values aren't set, data will not transfer at checkout or via newsletter forms.

As a best practice, we recommend disabling any required merge tag in Mailchimp.

Required merge tags detected notice
"MMERGE3" is required example

Disabling a required field in Mailchimp

Additional Shopify meta fields that can be mapped to a Mailchimp merge tag

Shopify meta fields

Customer First Name

Customer Last Name

Customer Street

Customer Street 2

Customer City

Customer State

Customer Postal Code

Customer Country

Customer Phone Number

Customer Company

Customer ID

Customer Note

Customer Order Total

Customer Order Count

Billing Street

Billing Street 2

Billing City

Billing State

Billing Postal Code

Billing Country

Billing Company

Shipping Street

Shipping Street 2

Shipping City

Shipping State

Shipping Postal Code

Shipping Country

Shipping Company